Our Strategic Framework
Proactive. Legal. Intelligence-Led.
At SFH, our brand protection strategy is built on a foundation of precision, agility, and accountability. We combine market intelligence, legal enforcement, and strategic collaboration with government entities to deliver measurable, long-term results for our clients.
Investigation-Driven
We gather actionable evidence through field research, digital monitoring, and covert operations designed to uncover both counterfeit and gray market supply chains.
Enforcement-First
We coordinate and execute market raids, warehouse seizures, and customs detentions with full legal compliance and close alignment with the relevant authorities.
Regulatory-Ready
Our operations are designed to align with Saudi Customs regulations, SAIP (Saudi Authority for Intellectual Property), and MCI (Ministry of Commerce) enforcement protocols.
Client-Centric
Our team delivers real-time intelligence, detailed reporting, and transparent updates to ensure that brand owners remain informed and in control throughout the process.
Our methodology is not only reactive but deeply preventive. By staying ahead of infringement trends through predictive analysis, we help clients reduce exposure before threats materialize. This forward-looking perspective allows us to implement preemptive measures and ensure compliance at every point of distribution.
We also understand that every brand has unique challenges based on industry, region, and product sensitivity. That’s why we tailor each protection strategy to suit the specific risk profile of our clients. Whether addressing local retail issues, e-commerce violations, or regional gray market routes, we customize our enforcement scope for maximum impact.
At the heart of our approach is partnership. We work closely with legal teams, distributors, and enforcement authorities to create a seamless ecosystem of protection. Our multi-stakeholder engagement model ensures that every action taken is not only legally sound but strategically aligned with the client’s long-term brand objectives.
Strategic Purpose
To protect the intellectual property of our clients by delivering strategic, compliant, and intelligence-led brand protection services that safeguard their reputation, products, and market integrity.
Vision
To become the most trusted and innovative brand protection company in the Middle East, known for setting industry benchmarks in legal enforcement, client service, and proactive risk management.