Respected Clients, Partners, and Colleagues,

In today’s global marketplace, brands are more than logos — they are trust, reputation, and a promise to consumers. At SFH, our mission is to defend that promise.

Counterfeiting, unauthorized trade, and IP violations not only damage sales — they threaten consumer safety, brand trust, and national economies. As someone who has worked closely with enforcement teams and brand owners across Saudi Arabia, I’ve witnessed firsthand the impact of targeted, intelligent brand protection strategies.

Our goal is simple: to become the most reliable and effective IP enforcement partner in the region. With our blend of legal knowledge, market expertise, and operational precision, we’re proud to represent and defend some of the world’s most respected brands.

Looking forward, we are committed to continuously enhancing our services through digital innovation, data intelligence, and regulatory foresight. We believe in evolving with the times — using technology not only to detect and disrupt infringers, but also to forecast risks and provide actionable insights to our clients before violations occur.

Finally, our success depends on collaboration — with our clients, with government entities, and with our dedicated team. It is through this shared commitment to excellence and integrity that we continue to drive change in the IP landscape. On behalf of our entire team, I thank you for your trust and partnership as we protect what matters most — your brand.

Sincerely,
Founder & Chairman
SFH